• Blogging
• Domain Names
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• Ezine Marketing
• Forums
• Link Popularity
• Newsletters
• Online Promotion
• SE Optimization
• Site Promotion
• Traffic
• Viral Marketing

• Over 57 Percent Of American Homes Have Access To High-Speed Internet Service

The PC penetration in American homes has increased to 80.6% in 2008 from 77.9% the year earlier. According to Internetworldstats.com, Americans contribute to 26.2 percent of the total Internet population in the world.

• ‘Install and Neglect’ Policy of Indian ISPs Hinders Internet Growth

Internet connectivity in India has decreased when compared to the wireless connectivity in 2007-08. According to TRAI report, the base of Internet subscribers in India has reached to 12.85 million in December 2008. This is very low compared to 101.10 million wireless data subscribers in India in the same month.

• 72% Of Total Consumers Are Looking For More Flexible Online Retailers

Economic downturn is affecting the purchasing decision of online consumers and demanding flexible options from retailers. According to a survey commissioned by NCR Corporation, 72% of consumers are looking for flexible online retailers and 53% consumers do research about products and services frequently.

• Online Reviews Influence Purchasing Behavior

Online reviews are gaining more credibility and are influencing more and more online buyers. According to Opinion Research Corp., 84% of Americans say online reviews influence their purchasing decision.

• Why online desk research is recommended before primary research?

Online desk research is a systematic examination of the available online sources and data in the context of a research objective. In many research assignments, initial desk research is strongly recommended before primary research to gain background knowledge of a subject as well as get useful leads that will help to get the maximum from a research budget.

• Recession Adds To the Online Fraud Woes

Online frauds such as phishing attacks increased in 2008 and are likely to increase more in 2009, as there is a greater chance of vulnerability of innocents fall pray in a downturn. According to Federal authorities, online fraud increased by 33 percent in 2008, rising for the first time in the last 3 years.

• Overpriced Internet And Low Speeds Prevent Broadband Growth In India

In the area of broadband, India has a lot of catching up to do. According to Point Topic, India has fewer broadband connections than Hong Kong, a region it out-populates by nearly a billion people. Broadband penetration is estimated to be around 0.5% in India.

• Advantages of Blogging for Businesses

Blogging has grown from a past time activity to an effective marketing strategy for businesses. According to Universal McCann research report March 2008, there are 184 millions worldwide have started a blog, and 26.4 millions alone in the US. Many companies have found blogging as a quick and easy way to turn active netizens into potential customers.

• Marketers Believe SEO to Be Effective Tool for Generating Sales

The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. Almost half of the surveyed marketers believe that SEO has the potential to generate sales for their businesses.

• The Potential of Search Marketing In Driving ROI for Retailers

Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online.