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1. The Highest Referenced Categories in the Yellow Pages.

Restaurants, attorneys, auto repair and service, insurance to name a few, are among the highest referenced categories in the Yellow Pages. If your product or service falls in any of these categories, you are a sure winner in Yellow Page Advertising. You will most likely be referenced, be called and be able to build your local business. Word-of-mouth is not enough. Be listed and be known.

2. Expand the Exposure of Your Product or Service

 Advertising in different directories, not only one, will generate more calls and sales traffic. There are other directories out there. It is an opportunity to capture a bigger audience. Attorneys are highly referenced in the yellow pages. Starting lawyers may do well to think about Yellow Page Advertising for Lawyers.

3. Advertise Even Though You Have Practically Grown Up In Your Locality

Just because you have practically lived in your hometown all your life, does not mean that everybody knows you. People move out and new people move in. You lose some customers over time. Attract new customers and strengthen your market base. The Yellow Pages is a good way to do it.   

4. Know How Many Calls Are Generated by Your Yellow Page Advertising Investment

Monitor the calls you get and conduct your own study on whether your Yellow Page Advertising Investment is working for you. Never be too busy to ask your customer. For example, your service involves personal injury marketing, ask your customers where they got information about your business.

5. Know the Competition

Look at the Yellow Pages and see what your competitors have. Regular listings or display ads? Simple and regular listing is fine if your competitors have the same listing as yours. But if they have display ads, rethink your options.

6. Use a Cost Effective Yellow Page Advertisement Program

Invest just the right amount of money in Yellow Page Advertising and make every dollar spent count.

·         What are your needs and objectives? Make sure they complement your program.

·         Color should be used carefully. Do you really need colored ads?

·         The same goes for the heading. What is the right size for your heading?

·         Equip yourself with good negotiation skills when talking to your sales representative

7. Never Miss a Business Call

When customers call, they have questions that need to be answered. A quick response is a competitive advantage. However, sometimes no one is available to answer, especially during off hours. How do you offset this problem? You can invest in a good answering service, voice mail or answering machine. If you are just starting your business in personal injury marketing, proper use of these tools may get that important business call you have been waiting for.